Ricoh Rebrands Image Data Service as RICOH360

TOKYO, November 10, 2020 – Ricoh today announced the industry’s only complete and affordable 360-degree image data service, rebranded as “RICOH360.” The service brings various workplaces greater efficiency. As part of the rebranding strategy, Ricoh applied its own AI-based 360-degree image enhancement technology into “RICOH360 Tours” – launched in July – to achieve a high-quality image using an automated process.

Ricoh’s AI-based image enhancement technology used in “RICOH360 Tours” provides users, for example, in the real estate sector, with a technology ecosystem that can create and deliver content automatically that is both visually appealing to the viewer and provides an accurate representation without the need to visit the property physically.

Ricoh also introduced a new “RICOH360 Projects service for the Architecture, Engineering, and Construction (AEC) industry that provides efficient visual updates of project sites so various stakeholders, including those remote, can observe sites from any angle using spherical images. It will be available in Europe and the United States in January 2021.

“RICOH360” will continue to support worker’s creativity through business service that efficiently digitalizes information utilizing 360-degree image data and the latest AI-based image enhancement technology.

RICOH360 is a business-oriented service that digitalizes work and workplaces that use 360-degree image data more efficiently. Ricoh provides total experience from shooting to data utilization to streamline customer’s workflows based on its rich experience with 360-degree image data. Ricoh improves the overall workflow by providing a standardized user experience (UX) tailored to the user’s needs and functions that facilitate efficient post-shooting processing.

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