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Pax8 and Enlyft Announce New Partnership

DENVER, CO (January 19, 2021) – Pax8, the best place for IT professionals to buy cloud products, today announced a new partnership with Enlyft, the only AI-powered B2B customer intelligence platform that accelerates new client acquisitions. Through this partnership, North American Pax8 partners now have access to resources providing quality lead generation, effective account-based marketing, and prescriptive data insights.

“We’re excited to offer our partners Enlyft’s innovative, revenue-driving products,” said Nick Heddy, Chief Revenue Officer at Pax8. “Their targeted solutions provide partners with a deep understanding of prospects’ technology usage, firmographic information, and the key decision-makers, enabling them to focus on high-potential accounts. Utilizing AI, machine learning, and transactional data, Enlyft offers MSPs enhanced insights vital to growing their businesses. We are excited to help our partners expand their prospecting strategies with Enlyft.”

Powered by AI algorithms, Enlyft transforms client acquisitions, enabling partners to identify targeted accounts, increase account research effectiveness, and create more meaningful messaging. Enlyft’s proprietary database, combined with its propensity models, empowers MSPs to acquire profitable clients in high-growth markets efficiently.

“We’re thrilled to work with Pax8 and offer our client prospecting and acquisition solutions to its expansive partner community,” said Lokesh Dave, Founder and CEO. “By accessing our account insights, Pax8 partners will have the tools to enable substantial growth. Our AI-powered algorithms identify companies most likely to utilize an MSP’s solutions in the near term, show them when to engage, and the types of conversations to have. This technology creates a more focused, successful client acquisition process, generating higher revenue and growth.”

Enlyft offers MSPs the following benefits:

-Filtering of over 17 million companies to identify the ideal client

-Usage insights on over 14 thousand technologies

-Data indicating accounts with high inclination to buy

-Comprehensive account profiles

-Propensity models accelerating prospecting

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